We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
In today’s marketing world, web is the most effective solution for efficiently getting a message out to the masses. But still, nothing quite measures up to the tangible and personal experience of holding and reading a well-executed printed work.
Web design is a fast-moving field, and this year's new design trends, best-practices and technology advances will create an online landscape so visually modern that even the least savvy visitor will stand up and take notice. Here's what you'll see if you decide to give your site a fresh look for 2016.
Beautiful websites do little if not designed for the people using them. With over 86 billion web pages, it’s easy for users to get frustrated when trying to find the information or products they’re searching for.
People spend a lot of time on social media. According to Ipsos, social media browsing, connecting, and content reading takes up about 3 hours per day. Whoa. That certainly means your business should have a social media and content marketing strategy. With these plans in place, you’re gearing yourself up to be seen by customers and keep them interested in what you’re saying.
In our digital world of social media, email blasts, and other online marketing tools, it’s easy to throw strategies at the wall and see what sticks. But developing integrated, measurable, and impactful campaigns can be a little trickier – and that’s where a digital marketing agency comes in.
When searching for new products and needed services, the first stop for many customers will be online. If you have a well-optimized website and social profiles, they’ll likely find reviews of your business via Google+, Facebook, Yelp, and other review websites.
If you’re writing company blog posts, sending email blasts, and posting useful information on Facebook and LinkedIn, you’re already engaging in basic content marketing principles.
If you’re in charge of the company blog, you know it can be challenging to come up with interesting content and present it in a way that will make your customers keep coming back for more of your insights.
With the growth of Internet marketing platforms, including search engine advertising and social media marketing, there are now more advertising options available to businesses and organizations than ever before. But unfortunately, with this ever-changing and expanding array of options, selecting the right marketing mix can be confusing and time-intensive, and doesn’t always make marketing strategy and development decisions any easier.
What do your customers see when they visit your website?
You probably know the answer to this – at least, as long as your customers are using desktop computers. But what does a customer see when they visit your website using a mobile device?