We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
For an ecommerce website, the product page is crucial. It’s the very bottom of the sales funnel, where potential customers decide whether to buy or pass. Making sure your ecommerce product pages are doing everything right is the best way to minimize abandoned transactions and ensure you get the most sales possible. Follow these tips for high-converting product pages.
When it comes to websites, lack of speed kills. Your website might offer stunning design, riveting content, and excellent products and services, but all that could go to waste if your site is too slow.
By now you probably know what content marketing is. If not, here’s the short version: content marketing is a marketing strategy focused on creating and distributing valuable content to potential and existing customers.
How do your customers search for you? You may be top-ranked in Google and Bing, but what about Siri? According to a 2019 report by Pew Research, 81% of Americans now own a smartphone, and according to a study by Chatmeter, 90% of smartphone owners use their device's digital assistant. The most popular smartphone voice assistant is the iPhone's Siri, with 44% of people who use a smartphone virtual assistant opting for Siri, compared to 30% who use Google Assistant.
As smartphone use continues to increase and voice search gets smarter, more and more people looking for local business recommendations are turning to Siri rather than a Web search engine, and if you don’t know how Siri’s search works, you could be missing out on valuable opportunities.
More than 5.5 billion Google searches are done every day, and increasingly searchers are looking for images rather than words.
Posting on your social media pages is a great way to bring in new business, increase engagement with your customers, and boost your brand recognition. But how often should you be posting?
Every website needs a website host. A website host is what gives your website a place to live and makes it accessible to visitors.
There are many different options for website hosting, with a wide variety of price points and functionality. Knowing what you need, what types of website hosting are available, and what to ask a prospective web host will help you find a web hosting provider that is a good fit for your company.
If you’ve decided your website needs a refresh, you’re probably anxious to get the process started. It’s exciting to think about a shiny new website with all the digital bells and whistles, but don’t rush into a website redesign.
Is your website getting results for your business? There’s one great way to tell: website analytics. Using Google Analytics, you can find out a lot about how visitors are using your site and how effective it is at delivering results for your business. Here are the 9 key website metrics you need to be tracking.
If you’re working with a web design agency or web developer to create a new website, you’ve probably heard the terms user experience (UX) and user interface (UI). Both are important aspects of website design and are essential to building a successful website. While they are related and work closely together, they aren’t the same thing.