How to Create Effective Customer Personas
Do you know who your ideal customers are? If you have a general idea but few specifics, creating buyer personas is an extremely useful way to better understand your target audience.
Branding
How the Right Messaging Can Bring Your Brand to Life
As a company, what you say is important, but how you say it can be the difference between generic information and a strong, focused brand that strikes a chord with your target audience.
How to Build Your B2B Brand
Business-to-Consumer (B2C) marketers can build their brands with catchy slogans or buzzworthy campaigns. The branding process is more complex in the Business-to-Business (B2B) world—but every bit as important.
How Having a Purpose Can Build Your Business
Your company probably has a mission statement, hopefully a brand personality and brand values, maybe a vision statement and a brand promise. But does it have a brand purpose? Increasingly, brand purpose is becoming a more important, and more common, way to set your business apart from the competition.
How Print Fits Into Your Modern Marketing Plan
In today’s marketing world, web is the most effective solution for efficiently getting a message out to the masses. But still, nothing quite measures up to the tangible and personal experience of holding and reading a well-executed printed work.
Branding in the Age of Social Media
A brand is a customer experience represented by a collection of images and ideas. Brand recognition and loyalty are created by a customer’s accumulation of experiences with a specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.