7 Tips for Super-Effective Online Reputation Management
Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet.
In the Know – the Exposure Blog
We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
5 Types of Emails You Should be Sending Your Customers
Email is one of the best ways to reach potential and existing customers.
20 Marketing Tips to Prepare Your Business for Holiday Shopping in 2023
Is your marketing ready for the 2023 holiday season? Follow these guidelines to get your business into the holiday spirit and maximize holiday revenue.
11 Social Media Mistakes That May Be Hurting Your Business
Using social media successfully for your business is a lot more complicated than creating a company page and adding an occasional post. If you don’t know what you’re doing, your social media marketing efforts could be doing your business more harm than good. Here are 11 social media mistakes to avoid.
12 Free Content-Checking Tools to Make Your Content 100% Better
Is your marketing content excellent, good, or substandard? How do you tell?
Finding Your Frequency: How Often to Send Emails
There's no question that email is one of the most effective marketing types, but how many emails should you be sending to potential and existing customers?
8 Tips for a Great Company Blog
Having a company blog is one of the best ways to increase website traffic and generate leads. In fact, 80% of consumers appreciate learning more about a company through custom blog content and companies with blogs generally see 67% more leads per month than those without. But how do you make sure your company blog delivers those results and keeps customers coming back for more?
4 Signs Your Logo Needs an Update
Your logo is the face of your business and a reflection of your identity. As an extension of your brand, your logo should be a unique and powerful mark to identify your company, improve your image, engage customers, and drive business. If your logo isn't doing its job, it might be time for a change.
What is Website Accessibility and Why is it Important?
Can your website be used by anyone, including those with visual, hearing, or other impairments?
8 Ways to Build Your Email List
Email is a great marketing tool for reaching potential customers. It delivers a better return on investment than any other marketing channel, it’s ubiquitous and easy to use, and there are many different types of emails you can use to generate leads and increase customer engagement.