LinkedIn is an excellent way to establish a professional identity for your company on social media. A LinkedIn company page lets you promote company news, showcase your products and services, connect with prospective employees and customers, and enable your employees to act as ambassadors for your business. Here’s what you need for a successful LinkedIn company page.
YouTube started as a fun way to share videos, but since its launch in 2005 it has grown into one of the biggest and most powerful platforms in the world.
Almost 3 billion people use Facebook every month, and many of those users are interacting not just with friends and family, but with businesses.
Video has become one of the most effective and widely used marketing tools—according to the State of Video Marketing 2021, 86% of businesses use video for marketing, an increase of 41% since 2016.
There are more than 4.6 billion active social media users worldwide, and more and more businesses are recognizing the vast potential social media offers to reach their audiences.
Every day, people watch almost 5 billion videos on YouTube. If you're a small business trying to get more views and engagement on your YouTube videos, that’s a lot of competition. The good news is, more than 122 million people watch videos on YouTube daily, and their appetite for videos is only growing.
Having an active social media presence should be a priority for your business, but how do you decide which social media platform to focus on?
Is your social media marketing strategy working? The fastest way to find out is with a social media audit. A social media audit will give you a comprehensive overview of all your social media marketing efforts, enable you to keep track of key information and performance, and help you identify opportunities for improvement.
With more people online than ever before, your website is the best way to get new traffic, nurture relationships with your existing customers, and promote your brand. But what if your website isn’t performing up to expectations? Check this list of possible problems and how to fix them so that you can get your website back on track.
Every business knows how important it is to listen to customers. With more and more communication and commerce being conducted online, listening has to extend beyond in-person and over the phone and into the medium where your customers are most likely to express themselves—social media.