We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
We’ve all heard about big companies being hacked (Equifax, Marriott, Uber, Yahoo, etc.), but cyber criminals are increasingly targeting businesses with scams that don’t involve hacking at all. Rather than finding and exploiting technical vulnerabilities in online systems, these attacks use targeted emails to fool people into doing the work for them.
As a manufacturing company, you need a website that clearly exhibits your innovation and technological expertise to inspire prospects to contact to your sales team. Whether you’re designing a new website or making user-focused updates to your existing site, these tips will help you turn your manufacturing website into a powerful marketing tool.
It’s always good to know what your competitors are up to. Do they have a new product you should consider adding to your inventory? Are they offering a special deal or discount you should match or beat? Are they using a sales or marketing tactic you should be trying? Have they made a PR misstep that your company can capitalize on?
These free tools can help you keep an eye on what your competitors are doing, and use what you learn to drive your business.
Whether you operate an online-only business or use your website to supplement in-person sales, an ecommerce website can be an invaluable tool for building your business.
With more than 2.5 billion people worldwide using Facebook every month, having a Facebook business page is a great way to reach a large audience of potential customers. But with 4.7 billion new Facebook posts every day, how do you make sure your Facebook marketing efforts are standing out from the crowd?
For a business, being on Facebook is a no-brainer: it allows you to promote your brand, communicate directly with your customers, give your company a more personal voice, and stay relevant and top-of-mind with your target audience. But increasingly, reaching your audience on Facebook requires more than just setting up a business page and writing regular posts: you need to persuade your audience to engage with your content.
When you’re looking for photographs to use on your website, you can’t just download and use any photo you find online—each photo has its own usage rules, and unauthorized use can result in fines or even lawsuits. Here’s what you need to know about rights, royalties, and rules, plus 11 sites for free photos.
To help businesses navigate through the coronavirus pandemic, Google, Facebook, LinkedIn, and Instagram have released comprehensive guides on how companies can continue to reach and serve customers, deal with disruptions, and adjust their business strategies.
How do consumers want companies to respond to the coronavirus pandemic? Studies say consumers want brands to be helpful and continue to be visible during a crisis, while not exploiting circumstances for self-promotion or profit.
The first step into content marketing is often a blog. According to a 2020 study by the Content Marketing Institute, 89% of B2B marketers use blogs as a major part of their content marketing strategy. While blogs can be an extremely effective method of building brand awareness, connecting with customers, nurturing leads, and driving traffic to your website, they aren’t the only tool at your disposal. Here are some other content formats to consider: