E-A-T, which stands for Expertise, Authority, and Trust, is a collection of factors that, while not used as actual metrics or ranking factors, helps Google evaluate the legitimacy of a website.
Is your relationship with your marketing agency as healthy as it could be? Like every relationship, the partnership between a business and its marketing agency must be respected and nurtured to keep it strong and allow it to grow.
In the modern marketing world, there are several types of marketing with fairly self-descriptive names: digital marketing, social media marketing, email marketing, content marketing. But what about those marketing approaches with less clear labels, like inbound marketing, lifecycle marketing and experiential marketing? Next time you hear an unfamiliar marketing term, check this glossary of marketing types and approaches.
Retargeting (also known as remarketing) is a type of advertising that shows potential customers personalized ads based on their previous interactions with your website.
If you have a local business, you can improve your Google search ranking and attract customers by setting up a Google My Business (GMB) page.
One of the keys to successful marketing is being able to make real connections with your target audience. These days, when you want to connect with someone in your personal circle, you probably do it via text.
Trying to market your small business on a budget? Google has several new tools to help.
Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.
For an ecommerce website, the product page is crucial. It’s the very bottom of the sales funnel, where potential customers decide whether to buy or pass. Making sure your ecommerce product pages are doing everything right is the best way to minimize abandoned transactions and ensure you get the most sales possible. Follow these tips for high-converting product pages.
By now you probably know what content marketing is. If not, here’s the short version: content marketing is a marketing strategy focused on creating and distributing valuable content to potential and existing customers.