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Web Solutions recently completed a comprehensive corporate rebranding and website redevelopment initiative for the former Loyalty Marketing Analytics, LLC of Monroe, Connecticut. The company, a sophisticated consumer-centric analytics firm, is now Spire LLC.
The staff of Web Solutions worked directly with Spire’s executive team to name the company, develop its tagline, create a corporate brand and generate a series of collateral pieces. Additionally, Web Solutions completed a full site design, utilizing the new corporate branding. "The web site redevelopment project was critical for us to tie all of the branding initiatives together," commented Brian Ochs, COO of Spire. "We needed a presence that was a tasteful reflection of the versatility of our group along with tools that will assist us with site updates."