Last week saw the launch of TranSwitch Corporation's new web site. The Shelton-based leading supplier of next-generation Multimedia over IP technology also debuted a new tagline, "Transforming Multimedia." These updates are part of TranSwitch's 2011 market repositioning as the company focuses on video- and voice-over-IP.
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Designed by Web Solutions, the new interface reflects the modern face of TranSwitch. With access to an online contact form, archived news, events, and press releases, and a media kit, site visitors will find that although the company services a global client base, they still offer the accessibility and customer service of a local business. In addition, an updated, highly intuitive navigation system, including products categorized by technology sector, was designed to make TranSwitch's business smoother and more efficient, especially with their worldwide clients.
Charlotte Chiang, Director of Marketing Communications at TranSwitch, commented that while the user-friendly new site will "simplify customers' access to product data," a major goal of the site redesign was to "integrate social media vehicles, allowing for direct communication with our customers." Users can connect with TranSwitch via Facebook, Twitter, or LinkedIn, and can subscribe to the company's RSS feed to keep up-to-date.
Since 1988, TranSwitch has designed and developed innovative silicon-integrated circuits and intellectual property solutions.