Skip Navigation Logo for: Exposure


Genrose Stone & Tile is a high-end stone and tile company that works with homeowners, architects, and designers to bring ideas to life.

Genrose Website
Genrose Website Design


The website features a fresh design and easy, interactive ways for customers to discover the hundreds of stone slabs and thousands of tiles that Genrose offers. Browse, search, or filter by material, style, color, shape, size, sustainability, and origin.

  • Excellence Award: Website Design
Genrose Website Wireframes


The site flow and browsing experience were mapped out through a series of wireframes during the planning phase.

Genrose Product Pages

Catalog Design

Large images highlight the visual beauty of each tile, helping users visualize their own project and encouraging them to continue browsing through the catalog.

Genrose Product Pages

Product Pages

Site visitors can find exactly what they’re looking for with granular filtering tools and streamlined inventory browsing. Products interconnect in an organic way, making it easy to discover related options in the same collection. Users can add their favorite selections to a “wish list,” which can then be printed or submitted to request pricing.

Genrose Inspiration Gallery Genrose Inspiration Gallery

Inspiration Gallery

Designed to inspire home DIY-ers, designers, and contractors alike, the Genrose website offers a portfolio of real-life installations to pore over, complete with stunning imagery, information, and product details for each featured project.

next project Hobson Associates